.webp)
India is a country with a long history of sustainability. From the use of natural fibers to the practice of upcycling, India has always been at the forefront of sustainable fashion.Indian people’s actions are changing toward a more sustainable future. People are nowadays adjusting their needs according to the sustainability of the environment.
As per a recent American Express Trendex report, Indians want to leave an impact on the planet by
prioritizing spending on sustainable products and contributing to local businesses. The survey found
that about 87 % of respondents always or often purchase sustainable products and 97 % are
interested in spending money on items that will have a positive impact on local businesses and
communities highest amongst all the other surveyed countries.
Choices of Indian customers are becoming more about contributing to local business and creating a
positive impact on the planet.
Ever since the pandemic hit the world creating an irreversible impact on millions of people around the
world, people are becoming increasingly mindful about the purchases they make and the impact that
will create for generations to come,” said Manoj Adlakha, SVP and CEO, American Express Banking
Corp India.
As a result—many are willing to change how they shop, travel, choose an employer, and even where
they make personal investments.
In per recent survey conducted by Mahindra where they surveyed 2000 people between 25-50 years
of age in five major Indian cities – Mumbai, Delhi, Chennai, Kolkata, and Bangalore. The main motive of this survey is to find out how the public perceives climate change, sustainable alternatives, and the role business play in climate action.
The result of this survey is a turnout that people were well aware of the problem and were willing to
take action. These are just a few of the many businesses in India that are committed to sustainability
and social responsibility. By choosing to support these businesses, you can help to make a difference
in the world.
Here is one example of such a few Indian sustainable brands:-
Doodlage
Doodlage is a brand that is known for its sustainable and ethical clothing. They use organic cotton and fair trade practices, and they also upcycle deadstock fabric. They have a strong focus on community development, and they work with artisans in rural India to create their clothing.
Phool
Phool is a social enterprise that collects temple waste and converts it into charcoal-free incense, organic and biodegradable packaging material through their 'Flowercycling' technology. They are the world's first profitable and lean solution to the monumental 'temple-waste' problem.
The company was founded in 2017 by Ankit Agarwal and Abhishek Agrawal, and they have since collected over 8.4 tons of floral waste from temples in Uttar Pradesh, India. Their products are sold in India and around the world, and they have won several awards for their work.
Travelers and Environment:-
A majority of Indian travelers recognize by conserving resources now and being more sustainable,
one can help save the planet.
Recent data from booking.com shows an environment-friendly choice for travelers
In a bid to save water, 55% of travelers reuse their towels multiple times, up 21% from 2022.
As more people are comprehending the value of reducing, reusing, and recycling 57% of them brought their reusable water bottles, up by 12% since 2022.
When it comes to transportation, 51% of Indian travelers now plan their sightseeing so that they can walk, use bicycles or take public transportation - essential for ecotourism.
Looking to further reduce their impact, 41% decide to go off-peak to avoid overcrowding, up 5% since 2022.
Additionally, taking the ‘buy local’ ideology is also a popular mantra amongst travelers while
on vacation with 52% of respondents favoring small, independent stores.
Current generations are so powerful in making impactful changes. This first generation of “digital
natives” is inspiring other age groups to act more sustainably. Genz’s influence will continue to grow.
According to a recent Survey top concern of Genz is climate change and global warming. The group
has also reported higher levels of anxiety related to the climate and environment than those that
came before them. Reports have found a huge 71% of Gen Z find their future to be worrisome or
frightening.
The survey also found 57 percent of surveyed GenZ/millennials respondents are more likely to plan
on purchasing sustainable products this year to help reduce their environmental impact. Further, 72
percent of GenZ/millennial Indians are more likely to talk to their children about environmental
issues.
Fashion and Genz
A study found that more than half of Gen Z in the study bought clothing from fast fashion
brands. Gen Z’s fast fashion habits are in constant conflict with its sustainable ideologies.
While 44% of Brits between 16 and 19 admitted to owning clothes they had never worn, 70%
claimed that sustainability is an important factor in their consumer decision-making.
An increasing number are seeking more sustainable shopping habits: Thrift shopping has become a
booming trend in the Gen Z marketplace, while concepts such as the ‘shop stop’, also known as the
‘no buy’, movement has gained some traction.
According to a recent study, Gen Z shoppers demand sustainable retail. The majority of Generation Z shoppers prefer to buy sustainable brands, and most are willing to spend 10% more on sustainable products. Why? Because three-quarters of Gen Z consumers state that sustainability is more important to them than brand names.
According to Nielsen, 75% of Millennials are eco-conscious to the point of changing their buying habits to favor environmentally-friendly products 90% of Millennials are interested in pursuing sustainable investments One-third of millennials often or exclusively use investment products that take ESG factors into account 19% of Gen Z, 16% of Gen X, and 2% of baby boomers.
In the end, sustainability is about using less and being more intentional with your purchases, a
good habit for both your finances and the planet. Today, India is leading the way in sustainable mannaer. With a growing number of brands and initiatives, India is showing the world how to do sustainably. As the demand for sustainable grows, India is poised to become a global leader in this space. With its rich history and culture, India is uniquely positioned to make a real difference in the world.
Comments